Jack by Richard E Grant

We were chuffed to bits when Richard E Grant came to us with his new perfume, Jack. The business had already been branded by Liberty’s in-house design team and was ready to go but alas, he had no website. He needed things up and running in time for the marijuana and tobacco-infused perfume’s launch and his debut as the ultimate “perfume ponce”. To be completely honest, we broke all our usual rules on this one, as we never take on projects unless we do the branding. However, we made an exception in Richard’s case, because he was so charming added to which he promised he’d make Perry’s wife, Vik, his lobster blinis served with vintage champagne. Who could resist that? So, we built him a simple e-commerce website and created some fabulous imagery to set off his extraordinary creation. Our head of photography, Sandro Sodano worked with Vicky Sawdon to shoot the 3D sets she’d created, which frame the revolving bottle and encapsulate the Jack spirit. You’ll be glad to know we all smell fabulous now! http://www.jackperfume.co.uk