Emily Fruit Crisps

Emily and Alex discovered fruit crisps on their travels in the far east, where these products have been selling like hot cakes for years, but never introduce to Europe. They asked us to help brand their new business, which uses a special vacuum fried process to preserve the goodness of the fruit whilst also creating an amazing crunch. These delicious nibbles are aimed at people (women mostly) with a sweet tooth and a sense of style, who want a healthier alternative to the usual mid-morning and afternoon ‘pick-me-ups’. The aim was to create a packaging scheme that would delight and encourage people to carry around the packs and leave them out on their desks with pride. Why Emily? You’ll need to read the back of pack to discover why we named them Emily.